Exploring Branded Candidate Experience Design

Being creative is not an option anymore. It’s a must!   This is why there’s a need for many new roles which require Creative Problem Solving in the HR. Like Recruitment Marketing, Inbound Recruiting, Social Media Recruiting, Candidate Relationship Management, Data-driven Recruiting and many others. Creativity in the process of delivering best candidate experience, designing and implementing the best Employer Branding strategy, attracting talent and implementing the latest HR technology is a must!

Creating a career site, and just leaving it there praying to get quality applicants, doesn’t work! Companies like Amazon, and Booking.com. have changed the wayshop/buy. The user experience is great. With minimal efforts, we get what we want. The best part is, that we no longer search, the best options are available. The career site should be the best experience while shoppintraveling, our candidates want the best experience while applying / exploring opportunities. No one likes searching on a company page, design the career page in a way that, all the information that a candidate is looking for appears. Many Companies still don’t monitor candidate experience. Which is a crucial step for improving recruiting strategy and attracting job seekers. Candidate Experience is essential to improve recruiting efforts, and Attracting & Retaining Talent. Remember- the job seekers today are “Connected Candidates”